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Product Marketing Group Lead



Marketing & Communications, Product
Bnei Brak, Israel
Posted on Tuesday, June 4, 2024

Product Marketing Group Lead

  • Product
  • Bnei Brak ,Israel
  • Management


eToro has created an intuitive Social Trading platform that gives traders and investors access to global stock markets, commodity trading, cryptocurrency trading, and more. We strive to make money management available and accessible to everyone (even to users with no prior experience or knowledge). We have over 33 million users worldwide, and our platform is available in over 140 countries around the world.

With over 1500 employees worldwide, We have locations in the US, Cyprus, UK, Australia, Germany, and Israel, and we are constantly growing and expanding into new markets.

We are constantly growing and are excited to share that we are looking for Product Marketing Group Lead!

We invite you to bring your expertise and enthusiasm to a team dedicated to redefining consumer investing.

As the sole Product Marketing Group Lead, you will-

  • Manage a team of product marketers who oversees our product marketing initiatives.
  • Be the voice of the customer.
  • Focus on go-to-market planning, product and feature adoption, and competitive research.
  • Take an active part in steering the direction of our fintech products, ensuring they meet the market demands and exceed user expectations

Key Responsibilities:

  • Leadership: Direct a small yet growing team of skilled, cross-functional product marketers, user researchers, and content strategists in planning and executing product marketing strategies.
  • Go-to-Market Excellence: Oversee and refine go-to-market strategies, collaborating with various teams to ensure a cohesive and effective product launch.
  • App content writing: Oversee the process and content writers to ensure that all screen text is written clearly for our customers to understand.
  • User Research: Lead robust user research efforts to uncover deep insights into customer behaviors and needs, influencing product development and marketing strategies.
  • Competitive analysis: Providing insights on competitor apps, user experiences, offerings, and business models.
  • Marketing team liaison: Collaborate with the marketing team on top-of-funnel product engagement with prospective customers on all things product.
  • Data-Driven Strategies: Craft compelling user journeys informed by data to enhance product adoption and improve conversion rates. Apply analytical rigor to pinpoint and pursue growth opportunities.
  • User-Centric Design: Advocate for user-centered design principles throughout the product lifecycle, influencing critical product decisions and promoting design thinking within the team.
  • Hands-on Competency: We all do the work when needed, it’s our go-to driven mindset.


  • Proven B2C Product Marketing Expertise: 6 years and a strong background in product marketing within relevant sectors, with a track record of successful market penetration and product growth.
  • Proven Management Background: 3+ years in managing cross functional or product marketing teams.
  • Analytical and Research Proficiency: Exceptional user research and data analysis skills, with a knack for translating insights into actionable improvements.
  • Entrepreneurial Experience: An advantage.
  • Cross-Cultural and Multilingual Fluency: Excellent command of both English and Hebrew. Ability to communicate complex ideas effectively across diverse cultural landscapes.
  • Collaborative and Dynamic: Experience working cross-functionally in a fast-paced environment, capable of managing multiple projects across different time zones.
  • Results-Driven: Focused on achieving strategic goals through data-driven decision-making and KPI achievement.
  • Deep Financial Acumen: Solid understanding of capital markets, with a passion for leveraging this knowledge in product marketing.